The use of user location-based redirection should be thought about very carefully before it is implemented.
Location-based redirection can easily be confusing for a user. A user may try to access a URL that they really want to visit as they may have visited it before, but if there is a redirection rule in place, the user will never be able to access the page they are trying to get to.
Location-based redirection is not 100% accurate, and should never be considered to be. This is for many reasons such as a mobile phone that is accessing a website through a carrier from another country can appear to be accessed from its host country rather than the country the user is visiting, or a user accessing the internet whilst using a VPN.
It is poor usability for a user to try to access a page and be taken to another page (especially an external page), as there is no warning this is going to happen due to the redirect occurring before the user sees the original page or content that they are trying to access.
This functionality is not to be used if you have moved a page or section on your website. When moving items in your website, the system keeps a history of the URL’s and generates aliases so that users will always be taken to the location the content lives.
If you would like to use this functionality but have some questions about it, please do get in touch with the team through the helpdesk, who will be happy to advise you.